It’s been two years since I first taught Zoella. This year, I’m taking a break from teaching it to the new year 12 group as I’ve restructured the way I teach it. Year one, I started with Magazines and Newspapers which was way too much print in a row.
Year two, I started with Zoella as I thought it was the most interesting way in.
Year three, I’m scrapping teaching any component 2 content in year 12 and focusing on the key concepts and component 1. It remains to be seen if that was the right decision but I’m always keen to see how moving content around works. I view C1 as being like MS1 and C2 as being like MS4 and so it makes sense to push the ‘depth’ content into year 13. Plus I also suspect this might make it clearer to students as to what is in which exam – something I felt I was constantly explaining last year.
Anyway, my year 13s have just finished studying Attitude and so I felt it was time to revisit Zoella. She’s had a bit of a rebrand and helpfully, her new blog arrived early last week – just in time to put together this little resource. I’m currently really interested in the role of influencers and the way they use affiliate links. I think there are questions to be raised about the transparency of blogging and the ways in which influencers advertise (and of course around regulation). I’ll admit that I’ve fallen into a tattle.life black hole on a few occasions too – it’s an interesting place to find oppositional readings.
There is a lot to be said for the new website. It is clear that Sugg is really trying to forget her old approach. Gone is the one woman band; enter the webzine with a girl gang around her.
It’s worthy of a proper explore but this went down well as a starting point.
Mrs Close's Media blog 